So the smart notebook uses specially formatted paper that allows it to work with Evernote. The idea is to bridge the digital and analog worlds, allowing you to take notes physically, then import those notes into Evernote. Specifically, Libin, who was speaking at the Evernote Trunk Conference (where he also announced Evernote Business), brought Arrigo Berni, CEO of notebook company Moleskine, on-stage with him to announce a partnership on something called the Evernote Smart Notebook. Today, however, “we are announcing a cease-fire.” “This is a fight that many people in the technology space have been fighting,” Libin said.
Hearing about people who still take notes on paper is “infuriating,” Libin said, in part because he still does it himself.
Evernote CEO Phil Libin said today that he doesn’t spend a lot of time thinking about competition, but he admits that there has been one “age-old rivalry” - with pen-and-paper.
